Register marks correctly: Where does a brand?
by RA Breuer on October 30, 2009
to guide brand
The geographic scope of a trademark depends on where it is registered. At the German Patent and Trade Mark Office are only valid for the territory of the Federal Republic of Germany. One extends the Office for Harmonization in the Internal Brand (OHIM) registered Community trade mark in respect of all countries of the European Union. If more countries join the EU is a community brand there.
Brand Strategy: Where should I register my trademark?
You can register a trademark as a national brand with protection in a country as a Community trade mark protected in the countries of the EU and as Internationle brand with worldwide protection. Think carefully about where your market is now and where he will be in the future! Where do you market your products, you should also protect your brand.
